How to use Tap for Tap
This blog post is a meant to be a quick guide to how to best use Tap for Tap's comprehensive marketing platform to drive new users to your app, how to leverage those users into new ones, and finally, how to best monetize your app's ad inventory. These steps will be different depending on where you are in your app development career, how many users you already have and how many apps you have in your portfolio. Once you have the Tap for Tap SDK installed, all of these steps are easily executable. The Earning Preference Slider recommendations I make here are account wide settings that you can change from your dashboard.
Step 1: Sign Up for Tap for Tap and Integrate the SDK
The easiest step on this list. Sign up is free and you should see about a dozen links throughout our site, but just in case, go right HERE and sign up for a free Tap for Tap account. Tap for Tap's SDK is designed to be installed very easily. From all reports, coders spend around 3-5 minutes installing the Tap for Tap SDK. We have plugins for Corona, Unity3d, Appcelerator, Adobe Air, Basic4Android and are fully integrated with Ad Mob Mediation and Mo Pub. The SDK, the plugins and instructions for all of their use can be found on our documentation portal.
Step 2: CPC Paid Promotion Campaign to Build a User Base
Recommended Earning Preference Slider Setting: 100% Tap Exchange/ 0% Monetize
If you're just starting out and only have a few users, it will be tough to get results on the free Tap Exchange. You need to have users to get more users with this kind of cross-promotion so for apps with very small (under 100) user base, we like to recommend a paid promotion or CPC campaign. To do this, select the app you'd like to promote from your App screen and select Paid Promotion campaign on the left side of the screen. Set your bids, your budget on this screen then you're good to go. Start with a global campaign at the minimum bid, $.05 and see how that works for you. Adjust your bid up if you'd like more traffic. If you want to target specific countries, go back to Country Targeting on the left side of the screen and these will appear in your new CPC promotion campaign. You can then set custom bids for each country you're targeting. Next, make sure your creatives look good. You can use the auto-generated light and dark banners that we provide, but we recommend that you upload your own sweet looking banners to promote your app. Once you have your budget and targeting settings the way you want and the banners you'd like to use. Turn on your campaign and let it run its course. You can monitor your eCPI (effective cost per install) in the reporting section. We have hundreds of developers who are generating hundreds of daily installs in this fashion. It’s a great way to get the ball rolling, especially if you’re able to re-invest earnings you make from the monetization side of things into paid promotion campaigns. The recommended earning preference slider setting (100% Get Users) will allow you to leverage each new user as you acquire them.
Step 3: Cost-Free, Hassle-Free User Acquisition with the Tap Exchange
Recommended Earning Preference Slider Setting: 80% Tap Exchange/ 20% Monetize
Once you have some users, you can start to show them Tap Exchange ads. The more users you have to show ad impressions to and to generate taps from, the more users you stand to gain from the Tap Exchange. Every time one of your users taps on an ad from the Tap Exchange, we’ll award you a tap credit. As soon as our system sees you have a tap credit to spend, it goes out and starts promoting your app on our network, trying to earn you a new tap from a new user. In this fashion, the Tap Exchange is a cost-free, hassle-free way of leveraging your current users into new users, or as we like to put it, an engine for perpetual user acquisition. If you let the Tap Exchange run, you’ll find yourself with a steady stream of new users coming into your app. The beauty of the Tap Exchange is that opposed to a traditional ad network model where you have the ad network taking a cut on both sides of the exchange, the Tap Exchange is a direct trade between developers, where the only cut is Tap for Tap’s 20% cut of the ad impressions (we need to keep the lights on somehow!)
The Tap Exchange is also a flexible tool that allows more advanced app developers with multiple apps across multiple platforms in their portfolio to leverage the success of one app into the launching of another. Say you have an established app with thousands of daily users, but you’d like to launch your new app which has no users; simply install the Tap for Tap SDK into both apps. Then you can earn tap credits on your established app and spend them in your newly launching app. You can do this in your Apps screen. On the right you’ll see spending priority. Select which apps you’d like to promote and which you’d like to remain un-promoted. We currently have no restrictions about cross-platform promotion so feel free to earn credits on your Android app and spend them on your iOS app or vice-versa.
The recommended Earning Preference Slider Setting for this stage is 80% Tap Exchange and 20% Monetization, while you continue to build your user base.
Step 4: Self Promotion Network of your Own Apps
Recommended Earning Preference Slider Setting: 80% Tap Exchange/ 20% Monetize
Many successful app developers who’ve built a business out of app development suggest that developers think about creating a portfolio of apps rather than focusing on one single app at a time. Most of Tap for Tap’s developers have more than one app. When this is the case, we highly suggest that developers take advantage of the Self Promotion tool we offer. Self Promotion allows you to select a portion of your “Get Users” or Tap Exchange traffic and use it to promote only your own apps. Many developers use the Self Promotion tool to promote their own network of apps, or to promote paid versions of their apps. You can select the percentage of Self Promotion traffic you’d like to employ in your Account page. If you first select 80% Get Users and 20% Make Money with the Earning Preference Slider, it means you have 80% of your traffic going to the exchange. If you then select 50% Self Promotion in your Account page, it means that overall, you’ll use the Tap Exchange 40% of the time, promote your own apps 40% of the time and monetize your app with ads 20% of the time.
Step 5: Monetizing your App’s Traffic
Recommended Earning Preference Slider Setting: 20% Tap Exchange/ 80% Monetize
Once you’ve built up a sizable user base using Tap for Tap’s Paid Promotion, Tap Exchange and Self Promotion tools, it’s time to make some money on Tap for Tap’s Monetization network. To kick things off, change your Earning Preference Slider to 20% Get Users and 80% Make Money. This means that we’ll show paid ads on your app 80% of the time. We recommend keeping the Tap Exchange on, at least a little bit because it keeps a steady stream of new users coming into your app and also keeps the ad mix fresh, so you’re promoting paid advertisers as well as other indie apps. For monetization, we suggest that you’re using Interstitial ads. Interstitials perform better than any ad unit and when used correctly, they also annoy your users the least. Banners are good for volume, but because they take up screen real estate at all times, they can have a negative effect on user experience. Banners can still be used to good effect as long as you have the real estate to spare on your screen and as long as they don’t cover up any functionality of your app. App walls also work well, but are generally lower volume ad units. Once you’ve decided to put the focus on monetization and set your Earning Preference Slider accordingly, we’ll start sending you paid ads via our RTB partners. RTB means Real Time Bidding. Tap for Tap is currently working with five different RTB partners who are all bidding on your ad inventory in real time. When your app calls our servers through our SDK, we take that impression, append all the data we have about that impression and send it out to the RTB networks to see what they want to bid on it. We’re constantly optimizing our system to try to deliver you the best possible eCPMs in as many countries as possible.
Step 6: Evaluate and Re-invest in Your App
Once you’ve built up your user base and started to monetize them with Tap for Tap’s monetization network, the next step is to determine what each user is worth for you. Using your analytics platform, determine how much ad revenue you extract from each user and combine with the value of any in-app purchases your users make to determine the approximate LTV of a user in your app. Once you know the LTV on average of the users in your app you know the approximate price you can afford to pay for new users. If you earn $1 on average from your users, you can spend around $.80 per user to acquire new installs. Go ahead and start up a Paid Promotion campaign and try to optimize your CPI to around $.50-$.80 cents through creative optimization. As long as you can keep bringing in new users to your app for less than you eventually make from those users, you can build a solid app business that brings dividends for years to come.