Conference 101: Key Takeaways from ASW 2015

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Affiliate Summit West has been the premiere affiliate marketing conference since 2003. It is focused on providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Pretio Interactive, the rewards based ad network that just recently acquired Tap for Tap sent their Business Development Associate Omer Baturay to network with some of the best in the industry and to foster relationships with a few of their key partners.

 

As our own set of events are popping up in the Dev/App world, who’s excited for GDC SF in March?  I thought I would ask Omer for some key takeaways he learned during his time in the city that never sleeps so that you can make the most out of the events on your list for 2015!

 

Pretio Interactive
 

Prepare Prepare Prepare!

 

You know that serendipitous moment in so many movies, where the intern sits down at the bar and the gentleman beside him turns out to be the bazilliobair who is going to make all his dreams come true? Well real life doesn’t work like that, and if it did for you, you have my applause and I’m free this weekend for a Vegas trip.

 

For the rest of us poor souls, the only way to ensure a run in with key members is to plan ahead and preschedule meetings.  The guest lists can be daunting but it is important to sift through the list to identify who you want to spend your time on.  Know that meeting times for popular attendees will fill out fast. Omer says you should set up your meetings at least 2 weeks in advance. That’s not to say you must have all your time accounted for before you arrive, discovering hidden gems is always great, but you will be much more effective if you have a plan of attack.

 

Another great way to prepare is to pre-network. ASW was great for this, having a networking channel available to members so that they could engage with others on social media, beginning discussions before the conference even began. This is a great way to discover what recurring themes will be brought up so you can do some of your own research to be sure to impress the masses.

 

Pretio Interactive

 

Be Focused

 

At ASW, a lot of companies are in the same space engaged in activities similar to one another. This goes for any conference and is kind of the point. By emphasizing key metrics and points of differentiation allows you to draw interest from the traffic and (perhaps most importantly) allows you to avoid time-wasting discussions with no real end-product.

 

Ensure to have your elevator speech prepped and ready to go. Be able to describe who you are, what your app or company does, why it is valuable, and what you have to offer. Make it interesting and memorable, with so many introductions you want to stand out.

 

Swag does a good job of showing the sort of culture that a company has. AdPerio gave out cookies at ASW. This fits in with the way Omer perceived their company – a large and powerful one with a warm line of communication between its affiliates and its account managers. But ONLY give out swag if it aligns your culture and business. If there is no real purpose of handing it out, then opt-out. This shows that you know the value of money and have a plan.

 

Pretio Interactive

 

Let's Talk About It!

 

One recurring theme this time around ASW was the unconventional booth and companies investing in excess of seating. This setup was much more engaging and promoted conversations rather than pitches. Allowing people to sit down, get comfortable, ask questions and take notes made a huge difference.

 

Neverblue-  a local Victoria company took this to the next level and really stood out. These guys rented out an entire restaurant to do their meetings in! The restaurant was at the entrance of the conference and attracted a lot of attention- of course it was marketed well as a Neverblue venue.  

 

Pretio Interactive

 

It's Mutual

 

The realization that there is a 2-way relationship between publishers/networks and advertisers is a great way to look at the AdTech space- they need you as much as you need them. Networks have offers sitting and collecting dust without quality publishers. Publishers fail to monetize highly valuable sites, games etc without networks. Once you come to the understanding that the need for each is equal, it makes it much easier to do business together.

 

Pretio Interactive

 

Bonus:

 

Didn’t make the guest list? It doesn’t hurt to be proactive and hang out around event venues to reach out to attendees as they enter and exit the conference. Omer said that an indie developer did this at ASW and seemed to attract some attention. Just make sure to dress the part and have your elevator speech perfected!

 

 

 

Conference Hacks

 

Of course sometimes it is the small things in life that make the biggest difference; here are some small hacks for your conference survival guide:

 

  • Check the dress code. Know who your audience is and how you want to project yourself to them‚Äč
  • Arrive early to pick up your pass, there are much more important things to be doing your first morning than waiting in line to be let in the door
  • Dr. Scholes knows best, those little gel soles may seem ridiculous but after 8 hours on your feet, they might just be your new best friends
  • Carry water on you at all times. Hydration is key and you will be talking up a storm, no one wants to talk to the Raspy Randy
  • Make use of your mini fridge! Stock up on water and fruit so you aren’t stuck with horrible hotel breakfast

 

 

 

Excited for 2015’s upcoming events? Here are a couple I thought you might be interested in:

 

Game Developers Conference (GDC) – March 2-6 (San Fransisco, CA)

Apps World North America – May 12-14 (San Fransisco, CA)

Casual Connect – August 11-13 (San Fransisco, CA)

 

 

10 Terms you Need to Know for App Monetization Success

tapfortap

 

 

 

You have worked tirelessly to create the next greatest app (watch out Trivia Crack). It’s taken sweat, tears, countless caffeinated beverages, and that one monitor that was sent to the tech graveyard. With the certain popularity of your app you are sure you can capitalize through some in-app advertising efforts!

 

The problem is, with so many buzzwords and TLA’s (three letter acronyms) flying around the industry, it can be difficult to sift through the noise. We, at Tap for Tap, are here to guide you through the app monetization realm, so you can keep focusing on making great games.

 

Whether you are new to the mobile advertising game – or an app-monetization veteran – it’s a great time of the year to brush up on your #adtech lingo. Here are the 10 terms you need to know for app monetization success.

 

 

Banner Ad

 

Also known as a display ad; banners are small advertisements that uaually show up at the top or bottom of a screen. They are a great cost effective way to reach targeted demographics, without being intrusive to the user.

 

 

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Campaign

 

Campaigns are a series of advertising messages that promote a single theme or message.  Brands can run a number of different campaigns across many platforms, with a wide range of criteria; and developers can incorporate many different campaigns into the same app.

 

An example of a popular app campaign is when Zynga partnered with Dreamworks to promote select movies with their “Draw Something” app. Targeted at children the game would encourage players to draw their favorite characters from the upcoming film Madagascar 3.

 

http://www.adweek.com/news/technology/draw-something-say-zebra-madagascar-3-140755

 

 

The CP-whats? (CPA, CPC, CPI, CPM, eCPM)

 

The CP___’s are different campaign cost structures that can be used. These terms are often used to measure the effectiveness and profitability of online and mobile advertising. The structure is decided on mutually between the developer and the brand after determining what is feasible by each party and the overall goal of the campaign.

 

CPM campaigns (cost per thousand impressions) are the most basic campaign structure used in advertising. Using this model, developers are paid based on the number or appearances (impressions) of an ad unit within their app.

 

In a CPC or cost per click campaign, developers are paid anytime a user clicks on an ad in their app.

 

Using a CPA (cost per acquisition) campaign model, developers get paid for a specific action that can be directly linked to the advertisement, usually an email signup or a registration for an online application.

 

In a CPI (cost per install) campaign, developers are paid for each successful installation linked to the ad in their app.

 

eCPM

 

This is where the money’s at! Effective cost per thousand impressions is calculated to determine publisher revenue opportunities. The formula for eCPM is:

 

eCPM = (monthly revenue / monthly impressions) * 1000

 

 

 

CTR

 

Short for “click through rate” which is basically just the measurement of how many users click on an ad. The higher the CTR, the higher performing the ad is, the higher performing the campaign, the more money in the developer’s pocket!

 

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Mediabrix has been able to achieve a CTR of 4% by incorporating what they call “Rescue Moments” into their games, which  allows players to receive an extra life, or game currency in a time of need by watching an ad.

 

 

 

Impression

 

Sometimes called a view; impressions are just a tally of the number of times an ad is displayed. The user does not have to interact with the ad in any way; they just have to see it. Having higher impressions is desirable for advertisers, as they want to place their ads in high traffic areas, but strategizing what impressions they are targeting for their message is also key. Somehow I don’t see a man rushing to the nearest pharmacy, no matter how many times he see’s the latest and greatest Platex ads.

 

 

Incentivized/Non-incentivized Ad

 

Incentivized ads require a user to engage in an action with the brand (watch a video, sign up for a newsletter, provide an email address) in order to receive a reward. Rewards can be a variety of things, such as in game currency or in game items, like that candy crusher they have been desperately needing.

 

Non-incentivized ads, follow an opt-in model as they do not force a user to participate.

 

Interstitial Ad

ad-units-example (1)

Interstitials are full screen ads that block out the app’s content. Commonly, the ads freeze the screen for a number of seconds before an exit button appears. Used ineffectively, they can leave the users feeling irritated, but when placed at the right moment, they can be used to effectively engage your audience.

 
 
Reach

 

Is the number or unique users that are exposed to a particular campaign. In order to build a sustainable mobile app monetization model through in-app advertising, you must grow your reach (unfortunately drinking your milk won’t help this). The Tap Exchange is a great tool for this.  We have a calculator that you can use to estimate how many new users the Tap Exchange could generate for you.

 

Facebook recently added their Audience Network, which allows them to extend the reach of Facebook campaigns into third-party mobile apps.

 

 

Rich Media  

 

Is used to describe a broad range of interactive and engaging ad formats, including expandable banners, interactive interstitials, embedded audio or video, or moments based reward units. Rich media is beneficial as it increases user engagement and increases positive brand association. It can also help app favorability, as users enjoy the type of ad they are being exposed to.

 

 

 

Screen Shot 2015-01-19 at 1.46.28 PM

 

 

Klick Push partnered up with LiveNation to give users free music downloads, once they provided some basic information. Users were able to complete a short survey, and download a new song within the ad unit- all while remaining in the app experience.

 

 

Targeting

 

The ability to choose the audience you want for a particular campaign. This can be based on anything from age or gender, to location, language, OS or device.

 

Placed is a great platform that performs location-based targeting beyond simply geo-fencing.

 

 

Of course this is only scraping the surface. Look out for our weekly posts, as we are here to cover all your app monetization and acquisition needs. Happy Monday!

 

-The Tappers

 

 

 

 

 

 

Tap into the Charts This Holiday Season with $10K for User Acquisition!

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Tap for Tap is giving app developers up to $10K in user acquisition budget during the all-important important holiday season. And we’ve made it really simple: For every $250 spent advertising with Tap for Tap, developers will receive $500 in Tap credits (up to $10,000 for each developer!) to drive more downloads for apps.

All you have to do is implement Tap for Tap's SDK, choose monetization and get ads running before Dec. 21, 2014. Whether you want to try Tap for Tap for the first time or are already using us… Check it out and sign up now!

This holiday promotion is for iOS and Google Play apps only. App developers will be required to provide a minimum number of ad impressions in premium geographies. Eligibility for user acquisition fund-matching begins upon implementation of monetization and acceptance of UA campaign. Current Tap for Tap developers please send an email to support@tapfortap.com to enroll in promotion. Fund accrual ends December 31 2014. Terms & Conditions apply. See below for details.

Sign Up Now

Promo Terms and Conditions 

  • Partner must implement Tap for Tap's SDK for monetization and be running ads before Dec. 21, 2014
  • Fund accrual ends December 31st 2014.
  • Ad impression commitments apply, including minimum number of impressions in premium geographies. (USA: 100,000 for monetization + 100,000 in tap exchange for a total of 200,000 impressions)
  • Partner must monetize with Tap for Tap for a minimum of 30 days. 
  • Eligibility for user acquisition fund doubling begins upon implementation of monetization and acceptance of UA campaign. 
  • Minimum ad spend of $250 required. 
  • Tap for Tap has the right to select the timing for the burst campaign to ensure optimal performance. 
  • UA spend of Tap credits must run before Jan 30, 2015.
  • Tap for Tap may reject any partner for any reason. 
  • Partner must agree to Tap for Tap's contract prior to going live.

Critical Bacon Duo Brings Hardcore Ninja Combat to Mobile Devices!

In this great interview with Kelvin Nishikawa and Avery Wong, founders of Critical Bacon Apps, we discuss their upcoming title Jurojin: Immortal Ninja. These two industry veterans have put up their own stakes to build the kind of game that they would like to play.

Longtime console and computer gamers, Kelvin and Avery have taken everything they like from these platforms as well as borrowing from Naruto mythology, to create Jurojin: Immortal Ninja. This game combines strategic combat elements with a P2P style to allow players to do battle with other players with endless combinations of creative and dynamic powers, which you earn be defeating foes who wield the powers (similar to Mega Man).

Kelvin and Avery talk about the philosophy behind the creation of their hardcore game for hardcore gamers and talk about the creation of its essential "compulsion loop." We talk about their monetization plans and their theory that monetization plans must be baked into the game from day 1, to ensure that they fit seamlessly with the game and don't affect the user experience negatively.

This interview was a lot of fun and I have high hopes for Critical Bacon Games. Please follow them on Twitter @CritBaconGames and on Facebook facebook.com/CriticalBacon to see what's next for this dynamic Ninja duo.

Tap Exchange Case Study: Words in a Pic

1000s of developers are using Tap for Tap’s platform to help grow their app business. Today I’d like to focus on the company who’s using the Tap Exchange to great effect.

The Tap Exchange is a tool that allows you to show ads for other apps. Every tap (or click) on these ads earns you a tap credit, which you spend to immediately generate a tap on your app’s ad. To simplify you can think of it like this: You show ads for other apps and other apps will show ads for you. Even simpler: Show ads, get installs. Here’s an example of someone doing that to great effect on Tap for Tap.

Marcus Dale Rundberg’s Qiwii Games is an independent app making company out of Sweden, focused on building smart and fun word games like their hit “Words in a Pic.” Qiwii joined Tap for Tap in September this year and has been an active member of our community ever since. His apps are taking advantage of all the tools Tap for Tap has to offer, but his experience on the Tap Exchange has been really successful. Here are the numbers since September.

Impressions shown on the Tap Exchange: 4 300 000

Installs generated on the Tap Exchange: 6 500

 

Impressions per install: 660

This means that on the Tap Exchange, Words in a Pic is generating an install and getting a new user for every 660 impressions. To Qiwii, these installs are 100% free, however, savvy developers like Marcus recognize that the cost of these installs is actually the ad revenue that could have been earned instead of showing Tap Exchange ads. So say that Words in a Pic’s 4.3 million ad impressions would have earned $1 ecpm, it means that the approximate “cost” of these 6500 installs is about $.66 per install.

Ad Impressions: 4 300 000

Estimated ecpm: $1

Installs generated: 6500

 

Estimated cost per install: $.66

For a steady stream of non-incentivized installs, $.66 per install is a great price. Especially when the cash price is actually 0.

Here’s what Marcus has to say about Tap for Tap:

Tap for Tap is really easy to set up. In about 15 minutes you can be up and running with their SDK. We are now getting thousands of new users each month, with close to zero amount of work. It’s also a great way to cross-promote your apps and extend the lifetime of your users. A great ad platform!”

If you’re an app developer looking for a no cost, hassle-free way to generate new installs for your app, please consider joining the Tap Exchange!

 

Here’s a link to an interview I did with Marcus last week.

 

Word Game Success! Marcus Dale Rundberg tells us how

Marcus Dale Rundberg pops by Tap Your App to discuss his Swedish based, internationally successful Words in a Pic game.

We talk about how he got to 1 million users, and 200 000 daily active users. He helps me define what he means by what makes a "hit" in the app world. 

We talk about how important it is to start locally and localize globally. Words in a pic is translated into 9 languages! 

Marcus talks about how to improve the formula of already successful apps to create a hit.

 

 

Marcus is a very successful user of Tap for Tap having generated 1000s of free installs on the Tap Exchange. He talks about how this steady accumulation of users has been a great part of his business strategy.

We talk about how important it is to mediate among different ad networks to keep them competing with each other for the best results. But most importantly he advocates for using In Game Currency, as it always produces the best results vs ads.

The end of the interview cuts off unfortunately, but Marcus wanted to make sure to add the following information: 

My favorite apps:
I don't play so many apps besides out own ;) When i get of work it's nice to just relax but I used to play candy crush quite a bit but when i got to level 208 i quit :) So now it's mostly the Google Analytics app to see our active users :)

Some tips to monetize:
- Use a mediation layer, don't let any possible impressions go to waste.
- Always have items available for purchase, such as coins and clues.
- Not everyone wants to spend real money, keep those users as well buy letting them earn free items/coins/etc in different ways!

TfT is RTB!

The business of online and mobile advertising is filled with all kinds of three and four letter acronyms like CPI, CPC, CPM, eCPM, CPA, TTR, CVR, DSP, SSP, SaaS, IAP, LTV just to name a few. If you’re unfamiliar with any of these, a quick Google search will clue you in to their meaning.

One of the most exciting acronyms in the world of mobile advertising is RTB and is the subject of this blog post. RTB stands for Real Time Bidding. RTB technology is quickly changing the face of online and mobile advertising for the better for both publishers and advertisers. Currently over 25% of all ad inventory is purchased through RTB networks.

Today I’m proud to announce that Tap for Tap is now an RTB SSP network, or a Real Time Bidding Supply Side Platform. So what exactly does that mean for you as an App Developer? Better eCPMs! First, don't worry, there's nothing you need to change in order to start reaping the benefits of RTB, so sit tight.

Real Time Bidding is the process by which an increasingly large percentage of online and mobile ad inventory is sold. In the past, companies that wanted to buy online media to advertise their products and services needed to commit ahead of time to a certain price, amount and a certain kind of media they wanted to buy. These factors make up a bid, and the ad network whose traffic you were bidding on would sell the traffic to the highest bidder.

The process with RTB is similar, in that you still make a bid on the traffic you’d like to receive, but instead of doing it ahead of time, RTB allows advertisers to bid on your ad traffic in real time.

So whenever your app calls our servers for an ad to monetize it, we send all the details we have about that impression to our advertiser partner. Advertisers want to know as much about the impression as possible such as the app name and country the user came from, the device and carrier the user is using as well as any other available information, like latitude and longitude, gender and age. The more information the app is able to provide, the more likely it is to fetch a higher bid from the competing advertisers.

Currently, Tap for Tap is connected with 5 top RTB DSPs, or Demand Side Platforms. I mentioned earlier that Tap for Tap is a supply side platform. We bring the supply (your ad impressions) and DSPs bring the demand (advertisers who want to buy your ad impressions). Every time your app calls our servers for an ad impression, we send that request to our 5 RTB DSP partners and they decide whether they want to bid on that impression and what they want to bid on that impression. When they both want the same impression, they bid against each other and earn more ad revenue for you.

RTB technology is changing the ad game because it’s allowing advertisers to select the ad inventory that they find the most valuable. This is a great thing for developers, because often, advertisers want to bid on similar inventory. This means that they’ll bid more aggressively to get the ad inventory they want. This means you’ll earn more money for your app’s ad impressions.

We plan on bringing on more RTB networks and as the competition for your app’s ad inventory increases, so too will the eCPMs on the TfT RTB SSP and that’s A’OK! 

Tap for Tap Best Practices

How to use Tap for Tap

 

This blog post is a meant to be a quick guide to how to best use Tap for Tap's comprehensive marketing platform to drive new users to your app, how to leverage those users into new ones, and finally, how to best monetize your app's ad inventory. These steps will be different depending on where you are in your app development career, how many users you already have and how many apps you have in your portfolio. Once you have the Tap for Tap SDK installed, all of these steps are easily executable. The Earning Preference Slider recommendations I make here are account wide settings that you can change from your dashboard.

Step 1: Sign Up for Tap for Tap and Integrate the SDK

The easiest step on this list. Sign up is free and you should see about a dozen links throughout our site, but just in case, go right HERE and sign up for a free Tap for Tap account. Tap for Tap's SDK is designed to be installed very easily. From all reports, coders spend around 3-5 minutes installing the Tap for Tap SDK. We have plugins for Corona, Unity3d, Appcelerator, Adobe Air, Basic4Android and are fully integrated with Ad Mob Mediation and Mo Pub. The SDK, the plugins and instructions for all of their use can be found on our documentation portal.

Step 2: CPC Paid Promotion Campaign to Build a User Base

Recommended Earning Preference Slider Setting: 100% Tap Exchange/ 0% Monetize

If you're just starting out and only have a few users, it will be tough to get results on the free Tap Exchange. You need to have users to get more users with this kind of cross-promotion so for apps with very small (under 100) user base, we like to recommend a paid promotion or CPC campaign. To do this, select the app you'd like to promote from your App screen and select Paid Promotion campaign on the left side of the screen. Set your bids, your budget on this screen then you're good to go. Start with a global campaign at the minimum bid, $.05 and see how that works for you. Adjust your bid up if you'd like more traffic. If you want to target specific countries, go back to Country Targeting on the left side of the screen and these will appear in your new CPC promotion campaign. You can then set custom bids for each country you're targeting. Next, make sure your creatives look good. You can use the auto-generated light and dark banners that we provide, but we recommend that you upload your own sweet looking banners to promote your app. Once you have your budget and targeting settings the way you want and the banners you'd like to use. Turn on your campaign and let it run its course. You can monitor your eCPI (effective cost per install) in the reporting section. We have hundreds of developers who are generating hundreds of daily installs in this fashion. It’s a great way to get the ball rolling, especially if you’re able to re-invest earnings you make from the monetization side of things into paid promotion campaigns. The recommended earning preference slider setting (100% Get Users) will allow you to leverage each new user as you acquire them.

 

Step 3: Cost-Free, Hassle-Free User Acquisition with the Tap Exchange

Recommended Earning Preference Slider Setting: 80% Tap Exchange/ 20% Monetize

Once you have some users, you can start to show them Tap Exchange ads. The more users you have to show ad impressions to and to generate taps from, the more users you stand to gain from the Tap Exchange. Every time one of your users taps on an ad from the Tap Exchange, we’ll award you a tap credit. As soon as our system sees you have a tap credit to spend, it goes out and starts promoting your app on our network, trying to earn you a new tap from a new user. In this fashion, the Tap Exchange is a cost-free, hassle-free way of leveraging your current users into new users, or as we like to put it, an engine for perpetual user acquisition. If you let the Tap Exchange run, you’ll find yourself with a steady stream of new users coming into your app. The beauty of the Tap Exchange is that opposed to a traditional ad network model where you have the ad network taking a cut on both sides of the exchange, the Tap Exchange is a direct trade between developers, where the only cut is Tap for Tap’s 20% cut of the ad impressions (we need to keep the lights on somehow!)

The Tap Exchange is also a flexible tool that allows more advanced app developers with multiple apps across multiple platforms in their portfolio to leverage the success of one app into the launching of another. Say you have an established app with thousands of daily users, but you’d like to launch your new app which has no users; simply install the Tap for Tap SDK into both apps. Then you can earn tap credits on your established app and spend them in your newly launching app. You can do this in your Apps screen. On the right you’ll see spending priority. Select which apps you’d like to promote and which you’d like to remain un-promoted. We currently have no restrictions about cross-platform promotion so feel free to earn credits on your Android app and spend them on your iOS app or vice-versa.

The recommended Earning Preference Slider Setting for this stage is 80% Tap Exchange and 20% Monetization, while you continue to build your user base.

Step 4: Self Promotion Network of your Own Apps

Recommended Earning Preference Slider Setting: 80% Tap Exchange/ 20% Monetize

Many successful app developers who’ve built a business out of app development suggest that developers think about creating a portfolio of apps rather than focusing on one single app at a time. Most of Tap for Tap’s developers have more than one app. When this is the case, we highly suggest that developers take advantage of the Self Promotion tool we offer. Self Promotion allows you to select a portion of your “Get Users” or Tap Exchange traffic and use it to promote only your own apps. Many developers use the Self Promotion tool to promote their own network of apps, or to promote paid versions of their apps. You can select the percentage of Self Promotion traffic you’d like to employ in your Account page. If you first select 80% Get Users and 20% Make Money with the Earning Preference Slider, it means you have 80% of your traffic going to the exchange. If you then select 50% Self Promotion in your Account page, it means that overall, you’ll use the Tap Exchange 40% of the time, promote your own apps 40% of the time and monetize your app with ads 20% of the time.

 

Step 5: Monetizing your App’s Traffic

Recommended Earning Preference Slider Setting: 20% Tap Exchange/ 80% Monetize

Once you’ve built up a sizable user base using Tap for Tap’s Paid Promotion, Tap Exchange and Self Promotion tools, it’s time to make some money on Tap for Tap’s Monetization network. To kick things off, change your Earning Preference Slider to 20% Get Users and 80% Make Money. This means that we’ll show paid ads on your app 80% of the time. We recommend keeping the Tap Exchange on, at least a little bit because it keeps a steady stream of new users coming into your app and also keeps the ad mix fresh, so you’re promoting paid advertisers as well as other indie apps. For monetization, we suggest that you’re using Interstitial ads. Interstitials perform better than any ad unit and when used correctly, they also annoy your users the least. Banners are good for volume, but because they take up screen real estate at all times, they can have a negative effect on user experience. Banners can still be used to good effect as long as you have the real estate to spare on your screen and as long as they don’t cover up any functionality of your app. App walls also work well, but are generally lower volume ad units. Once you’ve decided to put the focus on monetization and set your Earning Preference Slider accordingly, we’ll start sending you paid ads via our RTB partners. RTB means Real Time Bidding. Tap for Tap is currently working with five different RTB partners who are all bidding on your ad inventory in real time. When your app calls our servers through our SDK, we take that impression, append all the data we have about that impression and send it out to the RTB networks to see what they want to bid on it. We’re constantly optimizing our system to try to deliver you the best possible eCPMs in as many countries as possible.

 

Step 6: Evaluate and Re-invest in Your App

Once you’ve built up your user base and started to monetize them with Tap for Tap’s monetization network, the next step is to determine what each user is worth for you. Using your analytics platform, determine how much ad revenue you extract from each user and combine with the value of any in-app purchases your users make to determine the approximate LTV of a user in your app. Once you know the LTV on average of the users in your app you know the approximate price you can afford to pay for new users. If you earn $1 on average from your users, you can spend around $.80 per user to acquire new installs. Go ahead and start up a Paid Promotion campaign and try to optimize your CPI to around $.50-$.80 cents through creative optimization. As long as you can keep bringing in new users to your app for less than you eventually make from those users, you can build a solid app business that brings dividends for years to come.

 

Plugin Madness!

 Unity3d, Adobe Air, Basic4Android, Appcelerator/Titanium Tap for Tap plugins now available

Tap for Tap Phil has been hard at work, creating new plugins for all the great app building frameworks we've supported at Tap for Tap. Now users of Unity 3D, Appcelerator Titanium, Basic4Android and Adobe Air (along with already completed plugin Corona SDK plugin) can easily integrate Tap for Tap's interstitials, banners and app walls for monetization and/or Tap Exchange. 

These frameworks are great ways to build apps and we're happy to be working with each of them. If you have requests for additional plugin, please email eric@Tapfortap.com and we'll put them on our list.  Also, all our plugins are open source, so feel free to innovate on them!

Please see our documentation page for each of these plugins!

Thanks and happy tapping

-Eric

Tap for Tap Plugin for Corona SDK Ready!

Corona developers using Tap for Tap have reason to rejoice today. Phil, the SDK guy, has completed work on the Corona SDK plugin. Now Corona devs can monetize their apps, exchange taps and promote their own apps with Tap for Tap's one stop, app building business solution. Find it here, on Corona's documentation portal.

If you have any issues, be sure to post on Corona's Tap for Tap Forum Section (Phil checks it daily and will help you out ASAP if you experience any issues: 

http://forums.coronalabs.com/forum/606-tap-for-tap/

 

Here's a video explaining the very simple process of adding Tap for Tap to your Corona App

Corona Labs Documentation Portal

http://docs.coronalabs.com/daily/plugin/tapfortap/